Empathy Framework: ¿Cómo generar acciones a partir de la empatía para mejorar la experiencia de tu producto?

Hace un par de meses NNGroup sacó un par de artículos que considero de las piezas más relevantes para la situación actual de nuestra industria.

https://www.nngroup.com/articles/sympathy-vs-empathy-ux/

El primero es un mapeo de 4 grandes “emociones” que manejamos en nuestro trabajo cotidiano: la lástima, la simpatía, la empatía y la…

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User Experience Architect / Curador @UXMexico /#UX / adriansolca.com

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Adrian Solca

Adrian Solca

User Experience Architect / Curador @UXMexico /#UX / adriansolca.com

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