…h. A typeform survey and some A/B screenshots isn’t just ineffective, it’s an abject waste of time. Good design creates good UX. When your background color, font color and typeface are working in harmony, suddenly vision impaired people have no trouble using it. When you have adequate white space, suddenly the users are able to find the buttons they need to click. When you have great information hierarchy, suddenly you don’t need to spend hours screwing around with Google sheets to justify your salary and instead can focus on creating.
Funny you mentioning people using Google Sheets. How people have been using Excel like software for 30+ years and not a single "UI Designer" has been able to improve upon it. Maybe is because they all have the same ignorant concept of what Research is as you, and believe Design will magically work just because you follow arbitrary concepts such as contrast ratios and white space. Overall, great advice to make sure the world keeps filling up on shitty Dribble unusable visual excresices exercises and making out clients think that research isn't necessary.