I do Strategic Planning in Advertising. In the past few months I’ve been specializing in understanding consumer behavior and motivation to offer better, more relevant solutions for my clients. Understanding how something works allows you to hack its rules to achieve something, so this is everything I know, understand and apply about human motivation, and some tips I personally apply into my life it’s going to be a bit long, since there is much to cover, so get yourself comfortable.


Grow awareness of your every day reality, understanding of how your brain and personality work. Be honest with and listen to yourself. Be lazy, it’s ok to be lazy. Learn from the mistakes of others and, overall, realize that there is no right or wrong in this life, just what you want to do with the brief moment you spend in this plain of reality.

1. Motivation is a tool

Motivation is treated by some people as some magical entity, as some sort of ‘muse’ (as ancient greeks would call it) that whispers in your ear and magically allows you to push through whatever you need to do. This is utter and absolute nonsense and basically the main reason why most people fail in their goals.

Lo and behold, the responsible for all your life problems.

2. Your body is a machine

The human body is very, very awesome in how complicated it is. However, objectively, is also very dumb. Here’s the thing, your DNA carries a set of instructions that tells every cell in your body what it will do for the rest of its life (which is not very long, depending on the cell itself, by the way). Your body self heals, self repairs, self cleans and self sustains, all you have to do is keep the resources it needs coming in (air, food, sleep, sex, water, social interactions, etc).

You know that, no matter how well you take care of this, this will eventually fuck up.

3. Motivation is unreliable

Motivation is not an end, it’s a means to an end. Motivation is unreliable, because it’s just a tool of your psyche, but you think you need motivation because you want to achieve something, right? You wanna get in shape or finish your homework, not ‘get motivation to get in shape’. That’s like wishing for a million bucks, you don’t want the money, you want what the money enables you to do. What if you could just have what you want to buy, without doing the monetary transaction? Would money still hold any value to you? Of course not.

4. Embrace failure

Accept that failure and unfortunate things are a reality of life. In an objective view, life and the unvierse, as concepts, don’t rely on concpets such as ‘success’ and ‘failure’. We have grown into a culture which holds many ethical and cultural ideals around the concepts of good vs evil, when in reality everything is a mixture of both, and in fact, good cannot exist without evil. Some eastern philosophies actually focus more in an objetive balance regarding our place in the universe, like the concept of Karma, for example, which just states that actions have consequences, and this consequences are neither good or bad, they are what they are.

5. Build the path of less resistance

So, how to repeatedly do something you want to achieve? There’s a lot of tricks and techniques out there and most of them will work only if they comply with one condition: It needs to be harder for you to fail than it is to get it right. If your method gives you way to easily fail, you will fail… at least faster since… you know, you might fail anyway.

Sorry I annoyed you by doing what your brain told us you wanted to do.

6. Progressive overload

Progressive overload, in fitness, is the concept of doing small incremental changes to the weight you lift. The physiological reason behind this is that, as I already stated, your body gets incrementally good at what you do repeatedly. You don’t step the first day in the gym and try to lift 200 pounds (…well you can try) however, that muscly dude CAN lift 200 pounds, how does he do it? He’s 99.5% your clone, if he can do it you can do it too. Well, what you don’t realize is that he wasn’t born lifting 200 pounds. One day he was a skinny dude and he began by lifting whatever he could actually lift, maybe 2 or 5 pounds.


7. Learn from mistakes

Not YOUR mistakes, learn from the experiences of others. Lemme explain.

8. Have heroes

You need role models, guys. Just remember that your heroes are humans, like you, and fuck up, but still they must have excelled at something to be your hero, right? So use that as inspiration (not as motivation, mind you. Having a hero does not make you take action).

Everything is a copy of a transformation of a combination of a copy of a transformation of a combination.
“You have been down there, Neo. You know that road. You know exactly where it ends. And I know that’s not where you want to be.”

9. Willpower is a limited resource

This is an unproven psychological theory that states that physiologically, willpower is a limited resource in your brain, maybe even tied to a specific neurotransmitter that you actually run out of. Like many other psychological theories this one might be wrong, but you should still pretend is true (self-suggestion, really, try it).

10. Know what you value

A while ago, we talked about brain and how motivation is an evolutionary tool. There is another one, which we have thoroughly developed more recently and that is, simulating in our frontal lobe what the outcome of our choices will be.

User Experience Architect / Curador @UXMexico /#UX / adriansolca.com

User Experience Architect / Curador @UXMexico /#UX / adriansolca.com