Métodos de Diseño — ¿Cómo se hace una encuesta?

Según Erika Hall, autora de “Just Enough Research”, las encuestas son la herramienta de investigación más peligorsa, por lo sencilla que parece ser de aplicar, y la falsa sensación que nos da de que estamos encontrando la verdad. Por eso, en este programa vamos a platicar de realmente cuál es el rol de una encuesta en investigación y cómo se hace, para evitar caer en esos errores.

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User Experience Architect / Curador @UXMexico /#UX / adriansolca.com

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Adrian Solca

Adrian Solca

User Experience Architect / Curador @UXMexico /#UX / adriansolca.com

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